Job Description

Vice President, Marketing- FT

Tewksbury, MA
____________________________________________________________________________________
POSITION SUMMARY
The Vice President of Marketing is responsible for strategic leadership of the Bank's marketing,
advertising, and public relations efforts. Provides leadership and ensures execution of creative
development, production, and distribution of marketing materials across all channels. Manages the
Bank's website and social media presence. Actively supports the Bank's strategic plan across all
business lines. Actively manages the Bank's community presence. Qualified applicants should have
digital marketing experience, preferably in a retail banking environment, supervisory skills, and proven
leadership capabilities.

REQUIREMENTS
- Bachelor's Degree in Marketing (or equivalent experience) required
- Supervisory experience
- Detail oriented with strong organizational skills
- Ability to collect, analyze and present data
- Ability to multi-task, prioritize and meet deadlines
- Flexible and able to adapt to change
- Strong working knowledge of Adobe Suite- Photoshop, InDesign, Illustrator, Word Press, Acrobat in
addition to Excel and PowerPoint
- Expertise in social media and digital marketing
- Banking experience preferred, but not required

Bank Operations & Customer Experience
- Develops marketing goals and objectives that are measurable and aligned with the Bank?s strategic
plan
- Develops and monitors departmental budgets for reaching the financial institution?s marketing goals
and objectives
- Oversees project plans and is responsible for successful project management with the Marketing
Department
- Maintains branding standards throughout the Bank including, but not limited to, approval of all
collateral seen by customers to make certain it is in line with marketing standards
- Maintains website, literature, brochures and other marketing materials that list current products and
services for customers and ensures the availability and correctness of this material

Business Development
- Develops and prioritizes short-term and long-term marketing, advertising, and public relations and
digital strategies that will promote all services and products favorable for the Bank
- Utilizes and comprehends digital marketing and digital marketing strategies
- Ensures that all marketing materials are in compliance with applicable regulations
- Utilizes email marketing services (i.e., Salesforce Pardot) to create, execute, evaluate, and fine-tune
email marketing initiatives
- Works closely with the Bank?s Business Intelligence team, analyzing customer data to determine
trends, activity and to evaluate campaign performance
- Recommends new products and services, monitors competitors, and tracks changes in the competitive
landscape
- Maintains contacts and knowledge base of marketing skills within and outside of the financial
institution, promoting services and products, exchanging information and keeping abreast of the
issues, trends and developments of the banking industry

Professional Development
- Maintains current industry knowledge
- Creates and fosters an inclusive team environment
- Provides recognition to individuals and teams in support of the Banks strategic goals
- Prepares and delivers performance evaluations, makes compensation recommendations, and
provides assistance with goal-setting in an effort to develop staff

Please email resumes to Marianne.Segool@MasshireLowellCC.com and then we will have you fill out the online application also.