Job Description

Work Location: Boston, Massachusetts
Shift:
Department: HC-NA-HOAA Marketing Oncology
Recruiter: Sarah Ellis

This information is for internals only. Please do not share outside of the organization.

Your Role:

The Director, U.S. Oncology Brand Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of one of our oncology brands. This individual is accountable developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture.

The Director, U.S. Oncology Brand Marketing is required to have a deep understanding of the Urothelial Carcinoma market as well as key attributes of our product to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Oncology Marketing and will have direct reports as well as work in close partnership with the broader U.S. Oncology Marketing Team. This role is critical to shaping EMD Serono's footprint in Oncology.

Responsibilities

* Build, retain, develop, and motivate direct reports, including regular performance feedback and annual reviews
* Own brand positioning, branding, campaign, and core messaging
* Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan to blunt competition
* Develop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives
* Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
* Provide thought leadership for market and therapeutic area understanding across all the levels of organization
* Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
* Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and websites using a data/insights driven approach
* Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
* Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy
* Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
* Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
* Effectively contribute to short and long-term brand forecasting
* Work with Portfolio Ma
To view the full job description please use the link below.
https://careers.emdgroup.com/us/en/job/279582